INDIA as a game market: is it, or is it not?

India is a very prominent country when it comes to visual media, with it's own self sufficient film industry the Bollywood and a growing animation industry but what about the game industry, yes it is growing slowly in the country but then why is it not considered as a market by the game developers. let's take a look into these points and understand what we can do to make India a potential market for the game industry.

Where is the Indian game industry standing?

As per the 'Gaming Market research 2010 for the Italian Trade commission' by Tata Strategic Management Group The gaming Market in India was estimated at 239 million USD at CY 2009

was expected to register a growth rate of 53% p.a. to reach 1298 million in 2013 which includes revenues from consumer market and service market. The console gaming segment had the highest share of 42% followed by the mobile gaming segment at 28%, while PC and online segment had rest 30%.

 Why does the Indian Game industry fall behind from the global market?

 The India game industry is tiny when compared to the global counterpart, the reason being that it is not considered an industry at all. What I mean to say is, sure there are game companies and other companies monitoring the industry but the common people in India have no idea that game making is an industry in India. Sure they play games and love doing that but they don't know or rather they don't care who's making those games. But this doesn't mean that the industry isn't growing. There are many game developing companies coming up these days. But again these companies face a problem, the lack of skilled people who actually know how to make games. This leads us to another question why is there a shortage of 'game educated' personals.

Why there is a shortage of game guys?

Indian Parents don't appreciate games as an entertainment for children

The answer seems obvious because there are very less institutes who teach game all over India. Though that is a fact that the institutes who really teach something globally relevant about game making in India can be counted on your fingers like Seamless Education Academy, Pune. but that is not the only reason, another problem is that students as well as their parents don't know that such an industry exists in India.Games as an entertainment is not very favorable in India. Those who know about it are not sure if it can give a career to a student. Indian parents don't realise the potential of this industry. Yet another reason for this problem is lack of attention from the government to the industry in economic form which restricts the growth of the industry.

What can common people do to bring the market to India?

The next big problem in India is that there is no market for games. Most of the people either play free games or play the cracked version of games, only a very few people who we call gamers actually buy games to play. Due to this no developers or publishers release games in India. Even the India developers make games for the US, European, Australian and Japanese markets but not for India. so what can we do? we can start buying games,we can start regarding gaming as a prominent source of entertainment, we can start recognizing the industry as valuable one and show the developers that they can make profit in India. this will ultimately help our own Industry. We can also setup more institutes who can actually make skilled personals.